DKNY Looking For CRM ANALYST AT New York, New York Full Time

Our people define our company. AM Retail Group associates are smart, ambitious, engaging & fun people, who strive for excellence in everything they do. Working here requires commitment, innovation & flexibility. The entrepreneurial drive of our associates is at the heart of our quest to improve & innovate.

We have an immediate opening for an energetic, passionate & experienced Full Time Professional to join our eCommerce team as a CRM Analyst.  

This position will lead analysis of CRM and Loyalty initiatives to support its portfolio of AM Retail Group brands: DKNY, Donna Karan, Karl Lagerfeld Paris, G.H. Bass, Andrew Marc & Wilsons Leather.  A key goal of the role is to provide the insights needed to enhance our marketing and promotional efforts, optimize email, and drive personalization.  Reporting to the VP CRM and Marketing, this position will be the brand expert on customer data, data architecture and new ways of executing CRM & Loyalty.

Job Qualifications: 

• Bachelor’s Degree required.  
• 5+ years in a direct-to-consumer CRM role or highly data-driven marketing role.
• Strong analytical skills and experience working with data visualization/reporting tools (PowerBI).
• Ability to mine and analyze data.
• Data quality methodology and data modeling skills.
• Knowledge of integration concepts as they relate to sourcing data from disparate sources.
• Comfortable working in CRM tools and analytics environments – CRM, DMP, SQL, etc. 
• Highly organized with strong attention to detail and excellent communication skills.
• Self-motivated, results-oriented, strategic thinker.
• Strong time management and prioritization skills.
• A passion for CRM marketing and a strong analytical drive.

Responsibilities: 

• Analyze customer data to create customer profiles, advanced segmentation, and LTV modeling.
• Leverage Optimove to analyze customer behavioral data, demographics, segmentation, and market basket data and transform it into meaningful insights.
• Generate standard daily, weekly, and monthly CRM dashboards to support business needs and measure activities against KPIs to determine success of acquisition, retention, and loyalty initiatives. 
• Responsible for email KPI reports and dashboards (broadcast & Trigger).
• Generate incremental sales analysis on all promotions to help drive strategy and execution of future promos.
• Be the expert in data integrations and work cross functionally with our external vendors (Optimove, CrowdTwist, and Klevyio) as well as internally with digital IT to ensure data integrity and flow.
• Build in depth knowledge of data sources, continuously monitor CRM data hygiene inputs and outputs to ensure accuracy, strive to enhance data sets to build knowledge of customers and drive growth.
• Be the brand expert for all consumer data related questions and insights and act as primary point of contact for ad-hoc analysis requests for cross functional stakeholders.
• Manage the distribution of systematic and ad-hoc reporting with key insights to brand teams and executive stakeholders.
• Manage and monitor financial implications of the Loyalty Program with the finance team.
• Guide audience development strategies for all digital media campaigns.
• Maintain Data Security and Privacy Standards by monitoring and regulating all privacy updates and requests for data deletion.
• Continually look for ways to improve analytics processes and deliverables.

Other Information: 

This position is not eligible for relocation. Local Candidates only. Please include salary requirements. 

AM Retail Group is a division of the G-III Apparel Group. 

Being successful at AM Retail Group means putting the best ideas to work, taking action and following through. You will be challenged by smart, committed co-workers and pushed to be your best. This is a place where your individual talents and creativity make a difference. We are a dynamic company that provides competitive salary and excellent benefits including medical, dental, 401k, life, disability and more!  

Equal Opportunity Employer