Crawford Group HIRING FOR Thought Leadership Content Development Coordinator AT Remote Full Time

Crawford Group is looking for a Thought Leadership Content Development Coordinator for a large global technology client of ours. This Thought Leadership Coordinator will work on the Information Security Awareness and Training Team, doing thought leadership and social media for key employees. The Security Awareness and Training Team reduces reputational and organizational risk by focusing on the most critical aspect of security-the human element-through awareness campaigns and role-based training to ensure our workforce can spot and avoid cybersecurity threats. In this communications role, one will be a storyteller who builds consistent, scalable, and optimized content to highlight the thought leadership of key employees in the Information Security department and other key groups. In this role one will source articles for our leaders to share and comment on, as well as align content with important regular as well as newsworthy events. Ghostwrite and edit written content provided by our spokespeople. Manage speaking engagements and placements in other forms of media. One will apply a structured approach to measure and evaluate program effectiveness, define, and manage key performance indicators, and build processes and solutions for program growth. Programs include social media (primarily LinkedIn and Twitter), videos, blogs, placement at digital and in-person events, and more.

Responsibilities:
Build awareness and consideration through thought leadership content and industry stories, delivering results to a global organization

Develop thought leadership content in partnership with key employees, including security leadership

Scan social networks for trends that can be inspiration for content

Analyze and report on performance, informing investment and resource prioritization

Test approaches using analytics to increase results

Manage calendar of content, including video, graphics, blogs, social, thought leadership content, and more

Requirements:
Bachelor’s degree or equivalent practical experience

1-2+ years of experience in demand generation, campaign, program management, or social media marketing for a corporate brand Video (ideation, production, and editing) and graphic design experience

Experience working in cybersecurity preferred

Experience with brand marketing and building brand equity through spokespeople preferred

Experience in social media campaign creation and execution across multiple channels and geographies Successful track record with content and thought leadership marketing preferred

Location: Remote

Duration: 6-months

Rate: D.O.E., W2 consultant of Crawford Group

Committed to Diversity.

We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams fosters creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.